BRISTOL, CT—In a daring strategic move, ESPN announced Monday that it has signed former U.S. Open champion Andy Roddick as a tennis analyst, banking on his star power to create a nationwide tennis frenzy that could last into at least the first commercial break.

“Our research shows Andy Roddick is still recognized by up to 8% of Americans, especially among former 2003 JCPenney catalog subscribers,” said ESPN Executive Producer Delaney Moss in an exclusive interview. “We believe Andy’s ability to serve at 155 mph will translate seamlessly to breaking down the subtle nuances of Wimbledon’s dress code for our viewers.”

Roddick himself expressed cautious optimism about his new gig. “I’m just honored to join a lineup that regularly features the highlights of bowlers, spelling bee kids, and people playing chess in parking lots. I look forward to explaining what a ‘break point’ is to a country that thinks it’s a Fortnite term,” he said.

Tennis diehards lauded ESPN’s logic. “Roddick’s insightful commentary on the modern game’s evolution—like racquet string tension and why they no longer let you eat strawberries in the player’s box—will surely ignite America’s dormant tennis passions,” predicted longtime ESPN viewer and part-time racquet stringer Todd Buttermore.

Pressed for comment, ESPN confirmed the network will be rolling out a new Tennis Awareness hotline for viewers who experience dizziness, confusion, or an uncontrollable desire to Google ‘Who is Andy Roddick?’ during broadcasts.