UNITED STATES — In a heartwarming display of blind consumer loyalty, Americans nationwide leapt at the opportunity this weekend to purchase slightly cheaper versions of gadgets they already own, encouraged by an aggressive $20 markdown on AirPods 4 and a soul-stirring $5 off Lego Roses.

“I wasn’t going to buy the new AirPods, but then I saw they were $119 instead of $139,” said Sarah Proctor, 32, who has spent $4,200 on Apple accessories since October. “Sure, I have three pairs, but none with this exact SKU number. This is basically financial literacy.”

Shoppers also pounced on Google’s TV Streamer (4K) for $79.99, citing vague hopes for life-changing entertainment. “I’ve already got Netflix on my fridge and dog collar, but my therapist says a dedicated streamer might finally make me happy,” confessed Kevin Dunst, 41, tearing up as he hit ‘add to cart.’

Other deals included $5 off a set of plastic Lego Roses, which consumer psychologist Dr. Janet Furlong called, “An investment in your relationship that will last at least as long as the average Target bouquet—give or take two hours.”

Even streaming services got in on the action, with Apple TV Plus offering a 30-day free trial so users can “forget to cancel and embark on a lifelong journey of accidental monthly payments,” according to Apple spokesperson Trudy Latch.

Analysts predict similar scenes next week, when Amazon offers a once-in-a-lifetime 3% discount on HDMI cables and a limited-edition breath of fresh air for $8.99.