In a surprise move this week, Apple announced that its second-generation AirTags are now available in a four-pack for just $79, down from their original $99 price tag, allowing customers to finally achieve peace of mind for the price of three-and-a-half non-fat caramel macchiatos.
Apple VP of Unnecessary Accessories, Trent Fiebler, described the price cut as “a revolutionary savings opportunity for anyone who habitually loses everything except their sense of brand loyalty.” Fiebler continued, “Now, you’ll be able to misplace four different objects at a time, for less. We’re not saying AirTags can find your self-worth, but they’ll definitely help you locate your keys.”
Customers across the nation expressed cautious optimism about the price drop. “I see this as a game-changer,” said Linda Peng, a devoted Apple user. “For $79, I can finally track which jacket pocket my phone, wallet, and existential dread are hiding in.”
The second-gen AirTags boast an upgraded ultra-wideband chip, louder speaker, and, according to Apple, an expanded Bluetooth range that now reaches “almost as far as your willingness to buy things you don’t need.” Manny Cordova, an early adopter, said, “The new AirTags are louder—so when I inevitably lose them too, my entire neighborhood will know. My lost car keys are now everyone’s business.”
Amazon and Target have both matched Apple’s new price, with Target CEO Brian Targe noting, “We’re proud to help customers save $20, which can be put toward the emotional labor of keeping track of four plastic discs in the first place.”

