In a time-honored tradition that now rivals the changing of the seasons, an estimated 93% of Americans are reportedly hoping that a hastily purchased digital gift card will fill the void where a thoughtfully wrapped Mother’s Day present should have been.

From coast to coast, millions of children are expected to open the family group chat Sunday morning with, “Happy Mother’s Day! Check your email for something special!” According to data from the Institute of Last-Minute Sentimentality, Google searches for “Is an Amazon gift card a real gift” and “Can Hulu be heartfelt” spike by 4,000% the night before Mother’s Day.

“I just hope Mom sees how much love I put into clicking ‘Buy Now’ at 11:58 pm,” confessed Portland resident Todd Lasky, whose mother will enjoy a mystery denomination for Skillshare, ‘because she once mentioned watercolor in 1996.’

Mothers, meanwhile, are bracing for another year of virtual generosity. “It’s the thought that counts—assuming there was a thought at some point,” sighed Sheila Parsons, whose inbox became a graveyard of Apple and DoorDash codes last May.

This year’s trendiest heartfelt gestures include Netflix subscriptions (“Because nothing says ‘I love you’ like passive content consumption,” notes E-gifting expert Janice Blurton), and the newly rebranded Peloton app, “for the mom who wants to feel a vague sense of obligation from the comfort of home.”

At press time, florists reported record-smugness as children everywhere placed digital orders for bouquets marked ‘Guaranteed to arrive by Mother’s Day 2025.’