After months of being outpaced by generative AI, reality announced Thursday that it will no longer attempt to compete with deepfakes and will instead begin identifying itself as “Legacy Content.” The move comes as platforms like Instagram and X quietly declare that trusting anything you see is a vintage experience best left to history buffs and people who still buy physical newspapers.

“Look, reality had a good run,” said Reality spokesperson Linda Genuine at a virtual press conference, her image flickering suspiciously. “But in 2026, if your video doesn’t feature three extra moons and a president juggling cats, no one’s buying it. Legacy Content is about setting expectations low and factual.”

Industry leaders are already moving quickly to capitalize. Adobe has announced a new “Authenticity Nostalgia” filter to add a sepia tone and a watermark reading “Probably real, who knows.” Meanwhile, Google introduced SynthID Classic, which tags photos as “possibly unmolested by AI, but don’t quote us.”

Not all are convinced. Tech analyst Roberta Pixel warned, “There’s a risk that labeling reality as obsolete will render it unfollowable for Gen Z, who prefer their content with at least two layers of plausible deniability.”

Federal regulators responded by forming the Committee for the Preservation of Objective Truth, which has already been hacked and replaced by a deepfake of Elon Musk eating a toaster. According to a White House statement, “We want to reassure the public that all government photos are now accompanied by a helpful label: ‘Real, Probably, Maybe.'”

In totally unrelated news, the Eiffel Tower was seen dancing the Macarena in a viral TikTok video which, Instagram confirms, “feels very authentic.”