LOS GATOS, CA — In a move industry analysts are calling ‘strategically untraceable,’ Netflix announced Thursday it has acquired the exclusive global rights to James Lafferty and Stephen Colletti’s critically ambiguous series ‘Everyone Is Doing Great,’ with plans to debut the second season May 11, just in time for viewers to accidentally scroll past it on their way to ‘Love Is Blind.’

Netflix executives praised the deal, insisting the pick-up was a response to overwhelming demand. “We kept hearing from our algorithms that literally dozens of people had heard of this show,” said Cassandra Benning, Netflix’s Vice President of Obscure Titles. “Our content pipeline relies on a strict ratio of high-concept drama to shows you vaguely recognize from the third tab.”

‘Everyone Is Doing Great,’ a coming-of-age comedy starring two men who once played best friends, now stars two men who once played best friends and are still, against all odds, occasionally recognized at Culver’s. “We’re thrilled to bring our vision for relatable midlife malaise to a larger platform,” Colletti said. “And by larger platform, we mean it will now appear as a thumbnail in 247 countries.”

Early reviews from Netflix focus groups have been positive. “My cousin swears this is loosely based on his old improv team,” gushed subscriber and part-time barista Rachel Lumley. “I haven’t seen it, but I appreciate the thumbnail’s font.”

Lafferty, when reached for comment, confirmed, “Yes, the title is a joke about our bank accounts.”

Netflix states it hopes ‘Everyone Is Doing Great’ will join the ranks of other cult classics, like ‘Emily in Paris’ and ‘That One French Series Your Roommate Watched.’